It is targeted at IT professionals, Data Scientists, Analysts, Developers, Machine Learning Enthusiasts, social media marketers and anyone with a keen interest in data, analytics, and generating insights from social data. Some background experience in R would be helpful, but not necessary, since this book is written keeping in mind, that readers can have varying levels of expertise.

It is targeted at IT professionals, Data Scientists, Analysts, Developers, Machine Learning Enthusiasts, social media marketers and anyone with a keen interest in data, analytics, and generating insights from social data. Some background experience in R would be helpful, but not necessary, since this book is written keeping in mind, that readers can have varying levels of expertise.

This title includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable. "Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant". ...(展开全部)

Thanks to Facebook and Instagram, our childhoods have been captured and preserved online, never to go away. But what happens when we can’t leave our most embarrassing moments behind? Until recently, the awkward moments of growing up could be forgotten. But today we may be on the verge of losing the ability to leave our pasts behind. In The End of Forgetting, Kate Eichhorn explo...(展开全部)

Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinki...(展开全部)

Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinki...(展开全部)

Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinki...(展开全部)

The new edition of this important text has been fully revised and is an essential resource for those working in the field of drug addiction. Drug misuse tends to be encountered in the context of other, often more pressing social problems, such as child abuse, homelessness, domestic violence or emergency relief. This book responds to the needs of social workers in this position ...(展开全部)

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you ...(展开全部)

"This book is comprehensive and magisterial, and at the same time enormously readable. It will undoubtedly become one of the very few definitive texts in the rapidly growing field of media and cultural studies, providing a crucial link to critical theory and to social theory as a whole." Professor William Outhwaite, University of Sussex "An extremely powerful and sustained diag...(展开全部)